The Coca-Cola Company has announced a new streamlined international structure to align operating units against its global bottling footprint and to promote and develop key Coca-Cola leaders. Making the announcement recently, Chief Executive Officer, Muhtar Kent, said the move will lay the foundation for strong leadership and management continuity for the company. He said the new structure outlines important changes to its international operation in order to better support evolving bottler footprint, and also, to demonstrates its dept of management experience Coca- Cola is fortunate to have in its system.
The Chief Operating Officer, James Quincey also added that as the company continue to implement its five strategic actions for growth, it is critical that organizational structure enables the speed, agility and inspirational leadership that are necessary to win today and in the future. Quincy noted that the changes announced streamline Coca-Cola’s international structure, and reflect strong talent succession as well as commitment to developing the next generation of leaders for the company.
Under the new international structure, Nigeria will now host the newly formed West Africa Business Unit which will be based in Lagos and oversee Coca-Cola’s operations across 31 countries with Peter Njonjo as President. The announcement also includes the reassignment of Kelvin Balogun, currently President for Coca-Cola Central, East and West Africa, as the President of the newly formed South and East Africa Business Unit.
The international operating structure and leadership changes expected to be effective from August include forming a Europe, Middle East and Africa, EMEA, Group, consisting of the business units that currently make up the Europe and the Eurasia and Africa Groups. In Europe, the Central and Southern Europe and Russia, Ukraine and Belarus business units will be combined into a new business unit, the Central and Eastern Europe, to better support the bottling footprint in that region.
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